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Free Hook Scoring Tool
Your first line earns the next — or it doesn't.
Your first line earns the next — or it doesn't.
Your first line earns the next — or it doesn't.
Paste any opening line — an ad, email subject, social caption, or video hook. Get an instant score out of 10, a precise breakdown of where you're losing attention, and a rewrite.
Works on any format
Works on any format
Average hook scores 4.2 / 10
Average hook scores 4.2 / 10
Includes a rewritten version
Works on any format
Average hook scores 4.2 / 10
Includes a rewritten version
Results in under 3 seconds
Includes a rewritten version
Results in under 3 seconds
Results in under 3 seconds
5×
5×
5×
Tension dimensions
scored
Tension
dimensions
scored
Tension dimensions scored
10
10
10
Point precision
scale
Point precision
scale
Point precision scale
0$
0$
0$
Cost.
Free tool.
Cost.
Free tool.
Cost. Free tool.
Real Hooks Scored
Most content loses attention on the first line. Here's why.
02/ 10
Dead Hook
"Here's how I doubled my email open rates last month."
No pattern interrupt, no stakes, no audience signal. Sounds like every SaaS ad written in the last five years. The brain skips it automatically.
Rewritten to a 7
"Most SaaS tools promise to save time. They add four more tabs to your browser instead."
05/ 10
Week Hook
"Here's how I doubled my email open rates last month."
Has a result and creates mild curiosity — but missing specific stakes. The audience signal is too vague to create real urgency.
Rewritten to an 8
"I changed one word in my subject line. My open rate went from 19% to 41% in 30 days."
08/ 10
Strong Hook
"Stop running ads to this page. You're burning money and I can prove it in 30 seconds."
Strong pattern interrupt, clear stakes, bold claim. One weakness: "this page" is vague. Pushed to a 9 with one small fix.
Pushed to a 9
"Stop running paid traffic to a landing page with 3 CTAs. You're paying for the click then destroying it yourself."
02/ 10
Dead Hook
"Here's how I doubled my email open rates last month."
No pattern interrupt, no stakes, no audience signal. Sounds like every SaaS ad written in the last five years. The brain skips it automatically.
Rewritten to a 7
"Most SaaS tools promise to save time. They add four more tabs to your browser instead."
05/ 10
Week Hook
"Here's how I doubled my email open rates last month."
Has a result and creates mild curiosity — but missing specific stakes. The audience signal is too vague to create real urgency.
Rewritten to an 8
"I changed one word in my subject line. My open rate went from 19% to 41% in 30 days."
08/ 10
Strong Hook
"Stop running ads to this page. You're burning money and I can prove it in 30 seconds."
Strong pattern interrupt, clear stakes, bold claim. One weakness: "this page" is vague. Pushed to a 9 with one small fix.
Pushed to a 9
"Stop running paid traffic to a landing page with 3 CTAs. You're paying for the click then destroying it yourself."
02/ 10
Dead Hook
"Here's how I doubled my email open rates last month."
No pattern interrupt, no stakes, no audience signal. Sounds like every SaaS ad written in the last five years. The brain skips it automatically.
Rewritten to a 7
"Most SaaS tools promise to save time. They add four more tabs to your browser instead."
05/ 10
Week Hook
"Here's how I doubled my email open rates last month."
Has a result and creates mild curiosity — but missing specific stakes. The audience signal is too vague to create real urgency.
Rewritten to an 8
"I changed one word in my subject line. My open rate went from 19% to 41% in 30 days."
08/ 10
Strong Hook
"Stop running ads to this page. You're burning money and I can prove it in 30 seconds."
Strong pattern interrupt, clear stakes, bold claim. One weakness: "this page" is vague. Pushed to a 9 with one small fix.
Pushed to a 9
"Stop running paid traffic to a landing page with 3 CTAs. You're paying for the click then destroying it yourself."
Why This Matters
Every weak hook is
revenue that never started converting.
Every weak hook is revenue that never started converting.
Every weak hook is
revenue that never started converting.
The hook is the first conversion event in your funnel
Before a landing page converts, before an email sequence runs, before a video ad retargets — the hook either earns the next second of attention or it doesn't. Every downstream conversion depends on the first line doing its job.
A rewrite is worth more than
a budget increase
A rewrite is worth more than a budget increase
Doubling ad spend on a hook that scores 4 just doubles the number of people who skip it. A rewrite that scores 8 changes the conversion rate on every pound you're already spending.
Doubling ad spend on a hook that scores 4 just doubles the number of people who skip it. A rewrite that scores 8 changes the conversion rate on every pound you're already spending.
Most hooks score
between 3 and 5 out of 10
Not because the idea is bad — because the execution is generic. The framework, the result, and the offer might be strong. But if the first line sounds like every other line in the feed, none of it gets read.
The score tells you exactly what's failing — not just that it's weak
Vague feedback doesn't improve hooks. The Hook Scorer scores five specific tension dimensions and names the precise failure — so the rewrite fixes the right thing, not the nearest thing.
The hook is the first conversion
event in your funnel
Before a landing page converts, before an email sequence runs, before a video ad retargets — the hook either earns the next second of attention or it doesn't. Every downstream conversion depends on the first line doing its job.
Most hooks score
between 3 and 5 out of 10
Not because the idea is bad — because the execution is generic. The framework, the result, and the offer might be strong. But if the first line sounds like every other line in the feed, none of it gets read.
A rewrite is worth more than
a budget increase
Doubling ad spend on a hook that scores 4 just doubles the number of people who skip it. A rewrite that scores 8 changes the conversion rate on every pound you're already spending.
The score tells you exactly what's failing — not just that it's weak
Vague feedback doesn't improve hooks. The Hook Scorer scores five specific tension dimensions and names the precise failure — so the rewrite fixes the right thing, not the nearest thing.
The hook is the first conversion event in your funnel
Before a landing page converts, before an email sequence runs, before a video ad retargets — the hook either earns the next second of attention or it doesn't. Every downstream conversion depends on the first line doing its job.
Most hooks score
between 3 and 5 out of 10
Not because the idea is bad — because the execution is generic. The framework, the result, and the offer might be strong. But if the first line sounds like every other line in the feed, none of it gets read.
A rewrite is worth more than
a budget increase
Doubling ad spend on a hook that scores 4 just doubles the number of people who skip it. A rewrite that scores 8 changes the conversion rate on every pound you're already spending.
The score tells
you exactly what's failing — not just that it's weak
Vague feedback doesn't improve hooks. The Hook Scorer scores five specific tension dimensions and names the precise failure — so the rewrite fixes the right thing, not the nearest thing.
The Hook Tension Scale
Where does your first line fall?
Most businesses are leaving 30–70% of their revenue on the table through conversion leaks they can't see. We find them. We fix them. We prove it with numbers.
0–3
0–3
Dead Hook
Dead Hook
No tension. No pattern interrupt. Reader has seen this before and skips automatically. Every word after this is read by no one.
No tension. No pattern interrupt. Reader has seen this before and skips automatically. Every word after this is read by no one.
No tension. No pattern interrupt. Reader has seen this before and skips automatically. Every word after this is read by no one.
4–5
4–5
Weak Hook
Weak Hook
Mildly interesting but competes poorly. Creates mild curiosity without tension — wins occasionally, randomly, unpredictably.
Mildly interesting but competes poorly. Creates mild curiosity without tension — wins occasionally, randomly, unpredictably.
Mildly interesting but competes poorly. Creates mild curiosity without tension — wins occasionally, randomly, unpredictably.
6–7
6–7
Functional Hook
Functional Hook
Creates genuine curiosity. Missing the specific tension point that makes reading on feel unavoidable rather than optional.
Creates genuine curiosity. Missing the specific tension point that makes reading on feel unavoidable rather than optional.
Creates genuine curiosity. Missing the specific tension point that makes reading on feel unavoidable rather than optional.
8–9
8–9
Strong Hook
Strong Hook
Clear pattern interrupt, specific enough to be credible, creates a question the right person must answer. Performs consistently above average.
Clear pattern interrupt, specific enough to be credible, creates a question the right person must answer. Performs consistently above average.
Clear pattern interrupt, specific enough to be credible, creates a question the right person must answer. Performs consistently above average.
10
10
Elite Hook
Elite Hook
Stops the scroll completely. Tension that can only be resolved by reading on. Extremely rare. Feels inevitable in retrospect.
Stops the scroll completely. Tension that can only be resolved by reading on. Extremely rare. Feels inevitable in retrospect.
Stops the scroll completely. Tension that can only be resolved by reading on. Extremely rare. Feels inevitable in retrospect.