The One Thing (TOT)  ·  theonething.pro  ·  Last updated: July 2026

These Terms of Sale govern all purchases of services and digital products from The One Thing. By proceeding with a purchase or signing a service agreement, you confirm that you have read, understood, and accepted these terms.

If you have questions before purchasing, please contact us at support@theonething.pro before proceeding.

01.  About The One Thing

The One Thing ("TOT", "we", "us") is a conversion optimisation boutique registered in India (UDYAM-MH-18-0289485), based in Mumbai. We work with a deliberately small number of clients at any one time to deliver focused, high-impact conversion work.

02.  Our Engagements

TOT provides two categories of commercial offering:

Professional Services

Paid engagements including Conversion Audits, 90-Day Sprint programmes, Elite Conversion Retainers, and related advisory or strategic work. The scope, deliverables, timeline, and fees for each engagement are set out in a separate written proposal or Statement of Work, which together with these Terms forms the binding agreement between us.

Digital Products

Downloadable or digital-access resources including frameworks, templates, checklists, guides, and other intellectual property materials made available through our website or directly to clients.

03.  Engagement and Contract Formation

For professional services, a binding contract is formed when:

• We issue a written proposal or Statement of Work, and

• You sign or confirm acceptance in writing, and

• The required deposit or first payment is received by us

For digital products, a contract is formed at the point of purchase confirmation and payment.

Until all three conditions above are met for a service engagement, no contract exists between us and we are under no obligation to begin work.

04.  Fees and Payment

All fees are set out in your proposal or displayed at the point of purchase. Fees are quoted exclusive of applicable taxes (including GST) unless otherwise stated. GST will be added at the prevailing rate where applicable.

For service engagements, payment terms are as stated in your proposal. Where no specific terms are stated, invoices are due within 7 days of issue. We reserve the right to pause or suspend work if payments are not received on time. Delayed payments do not extend the agreed engagement timeline.

For digital products, full payment is required at the point of purchase.

05.  No Refunds — All Sales Are Final

This policy exists because:

• Our services involve the immediate deployment of specialist time, expertise, and proprietary methodology from the moment an engagement begins.

• Digital products constitute intellectual property that is delivered in full upon access or download.

• Our Graduation Model is structured specifically to allow you to evaluate our approach at each phase before committing to the next.

If you have a concern about the quality of work delivered, please contact us at support@theonething.pro. We take quality seriously and will work to address legitimate issues within the scope of your agreed engagement.

06.  No Cancellation Rights for Services

Service engagements cannot be cancelled once confirmed and commenced. If you wish to pause or end an engagement early, you remain liable for all fees up to and including the notice period specified in your proposal. Where no specific notice period is stated, a minimum of 30 days' written notice is required. Fees for the notice period are non-refundable.

We understand circumstances change. If you need to discuss your engagement, please contact us directly. We will always try to find a reasonable path forward — but we cannot offer refunds on work already scoped, commenced, or delivered.

07.  Digital Products — No Returns

All digital product sales are final. Once you have accessed, downloaded, or been granted access to any digital product, you cannot cancel your purchase or claim a refund. This applies regardless of whether you have opened, used, or reviewed the product. Please review all product descriptions carefully before purchasing. If you have questions about whether a product is suitable for your needs, contact us before purchasing.

08.  No Guarantees of Outcomes

The One Thing does not guarantee specific results, outcomes, or revenue increases from our services or materials. Conversion optimisation outcomes depend on many variables beyond our control, including client-side factors such as product quality, pricing, market conditions, traffic volume, and implementation quality.

Our methodology is rigorous, evidence-based, and built around statistical significance — but no ethical practitioner in this field can guarantee a specific conversion lift or revenue outcome. Any figures referenced in our marketing materials (such as 30–70% conversion lift ranges) are indicative of what has been achieved in specific contexts, not guarantees of what you will achieve.

Purchasing our services or products constitutes acknowledgement and acceptance of this position.

09.  Intellectual Property

All materials, frameworks, methodologies, reports, and deliverables produced by The One Thing remain our intellectual property unless explicitly transferred to you in writing as part of your engagement agreement. You are granted a non-exclusive, non-transferable licence to use deliverables for your own internal business purposes only.

You may not resell, redistribute, republish, sublicense, or use our materials to train AI models or create competing products without our prior written consent.

10.  Client Responsibilities

You agree to:

• Provide accurate, timely, and complete information required for us to perform our services

• Grant necessary access to platforms, analytics, and accounts as reasonably required

• Assign a responsive point of contact for the duration of the engagement

• Review and provide feedback on deliverables within the timelines agreed in your proposal

Delays caused by your failure to meet these responsibilities do not extend our delivery timeline, and fees remain payable in accordance with the original schedule.

11.  Limitation of Liability

To the maximum extent permitted by applicable law:

• No individual associated with TOT — including its founders, directors, employees, contractors, or agents — bears personal liability for any outcome related to our services.

• We are not liable for any indirect, consequential, or special losses including lost profits, loss of business, or reputational damage.

• Our total financial liability to you for any claim arising from our services will not exceed the total fees paid by you for the specific service or product that is the subject of the claim.

Nothing in these Terms excludes or limits liability that cannot be legally excluded under applicable Indian law.

12.  Confidentiality

Both parties agree to keep confidential any non-public information shared during the course of the engagement. We will not disclose your business data, results, or strategies to any third party without your consent, except where required by law. You agree to treat our proprietary methodology, frameworks, and materials as confidential.

13.  Data Privacy

All personal data provided in connection with your purchase or engagement is handled in accordance with our Privacy Policy, available at theonething.pro/privacy-policy.

14.  Disputes

We prefer to resolve disputes directly and quickly. If you have a concern, contact us at support@theonething.pro and we will respond within 5 business days.

If a dispute cannot be resolved informally, it will be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra, India, under Indian law.

15.  Changes to These Terms

We may update these Terms from time to time. The current version will always be published at theonething.pro/terms-of-sale. For ongoing service engagements, the Terms in effect at the time of your contract formation apply.