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Pacesetter, a venerable leader in the steel processing industry, found itself grappling with the digital era's demands. Despite its established legacy and clientele, including top-notch HVAC systems and steel building construction firms, Pacesetter's digital footprint was nearly invisible. The transition to digital marketing previously failed to spark the desired momentum. Their quest to generate B2B leads was fraught with hurdles:
Branding Overhaul: The One Thing Collective stepped in to rejuvenate Pacesetter's brand identity. A refined logo, contemporary color schemes, and a revitalized brand tone and voice were developed, all encapsulated in a new-age brand book.
Targeted Digital Campaigns: Leveraging LinkedIn's powerful B2B network, targeted ad campaigns were launched, steering clear, focused traffic to custom-designed landing pages, primed for lead generation.
Content Strategy Overhaul: We diversified their content portfolio to include blogs, in-depth articles, comparison pieces, and white papers, positioning Pacesetter as an industry thought leader.
Email Marketing: A straightforward yet effective email newsletter strategy was introduced, yielding significant engagement and keeping Pacesetter top-of-mind among its B2B clientele.
Social Media Presence: From non-existent to noteworthy, Pacesetter's social media channels thrived, sharing insightful, value-adding content that resonated with its audience.
Pacesetter's leap into digital marketing under "The One Thing" Collective's guidance saw a transformative shift in their online presence and lead generation efforts. The targeted LinkedIn campaigns and revamped branding resonated with the industry, drawing attention and engagement that Pacesetter had not previously experienced.
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